BE KIND REWIND
Director: Michel Gondry
Starring:Jack Black as the paranoid and hopeless Jerry, Mos Def as the retarded, naive and underestimated Mike, Danny Glower as Elroy – the outdated owner of a video shop and Melonie Diaz as the youngish beautiful Alma with others.
Screen date (US): 2008
Date seen: 03.08.08
Reviewed by: neko
Trailer:
Review: I got interested in this film watching the trailer that went all trough Europe at the time. Of course I shouldn’t, but then again – it seemed as a nice plot for a good story.
Be Kind Rewind happens to be another waste of my time. What advertising, Hollywood money and known actors do to you – they tend to do to me as well. They abuse me with false marketing, and makes me feel good when I finally see their movie. But when I go as far as to see a film, at least I don’t swallow it whole. If I – in a second of insanity – ate at McDonald’s and my advertised burger tasted like this, I would complain!!
See the trailer for the story. I’ll bring my opinion for you. Honestly, I was seriously considering turning the whole film off before half an hour had gone by. But the said abusers had promised me hilarious parodies of well known Hollywood classics, so I continued. The first 30 minutes of the movie could easily have been cut out. I despite the new trend in Hollywood, being that the characters should talk over each other so that it seems like it’s a natural conversation. I can’t catch a word of what they’re saying, and I get embarrassed. I never talk like that with my friends, unless I’m sickly drunk. Not to mention Mos Def as Mike, I can’t figure out a single word he says. I really don’t understand why he needs to play mentally retarded in his films. Even if he is. It really doesn’t do any good.
Just after the first horrid 30 minutes, they decide to start doing the fun stuff. And it works! I laughed out loud two times. But after those 7 minutes of joy, the film started moving downwards again. You know what’s going to happen for the rest of the movie, you just cross your fingers that it’s something amusing. Something that really would make your time worth while. But it never comes.
7 minutes of laughs just doesn’t do it for me. Don’t see this movie! If you like fun parts and despites cheap stories, see the trailer. I think the ones producing the trailer of this film should get more money that the (hopefully) soon-to-be retired Michel Gondry.
In words: video shop, VHS, tape, losers, business, some laughs, community
Reminds me of: I really wanted to buy a video camera and be creative for about one minute. I haven’t felt that since The Blair Witch Project. I guess I could call it an original then. I honest to god hope that the sequel is better!! And that it never comes…
Trivia: Think you can get magnetized from breaking in to a power station? Think again. Jeez.
Posted by neko 


